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Our Philosophy

Why do we give gifts? The most obvious answers would be to celebrate an important occasion, to say thanks for a job well done, or to congratulate someone for reaching a new milestone. In essence, gift giving is an attempt to make an expression of emotion into something tangible.

We often start with this well-meaning intention, but soon it gives way to the anxiety and pressure of finding an appropriate gift. For many people, gift giving has become an unavoidable chore. The goal of is to put the joy and meaning back into gift giving by allowing you to focus on your thoughts and leaving the rest to us.